Hive brings order to chaos and strategy to life

As Hive Creative Project Management, I bring process and structure to marketing and advertising programs. I specialize in projects with blurry lines that require a seasoned professional.

What Hive can do for you

Manage complex, large-scale marketing / advertising programs from brief to finished product
Assume senior-level PM role to supplement an existing marketing or account team
Develop / improve / standardize creative processes
Cover for parental leave and sabbaticals
Liaise between external ad agencies/vendors and internal stakeholders

PROJECTS I’VE managed

Featured

Intel — America's Greatest Makers

AAA — Next Gen Branches

MarkMonitor — Lead Gen Email Optimization

AAA — Via Magazine

Gap, Inc. — Credit Card and Loyalty Marketing

MarkMonitor — Digital Brand Protection

ACCOLADES

“Mel is an expert at leading complex projects with tight deadlines, multiple moving parts and senior level stakeholders...She injects smart thinking, grace and a sense of humor to unwieldy projects, bringing order and clarity to what would otherwise devolve into chaos in lesser hands. ”

— Tracy Chambers, Intel

“Mel constantly demonstrates a strong commitment to getting the job done right, provides insightful and valuable strategic input, and possesses a good “gut instinct” which helps her navigate through complex landscapes. ”

— Stephanie Joukoff, Intel

“Her ability to drive and inspire effective creative, her successful management of relationships with multiple internal and external department leads and her tireless dedication to the program were key factors in our success”

— Brett Lyons, Intel

““Pleasure to work with” is an understatement when I think about my relationship with Mel. She is a dedicated partner, she has a voracious appetite for learning and doing what’s right (for the program / the brand / the assignment), and an uncanny ability to make the chaos feel manageable and enjoyable! ”

— Katie Lee, Intel

“A strong communicator and expert brand marketer, our agency trusted Mel as a true partner in our collective endeavors. What I loved most was her quick wit and ability to maintain a sense of humor even in the toughest of times.”

— Joy Mao, MUH-TAY-ZIK | HOF-FER

“Mel understands how to shift effortlessly between high-level long-term planning and on-the-go tactical action. Mel is the pulse that beats beneath everything she touches and keeps teams moving in the right direction. ”

— Summer Oram, SLAP Agency

“In the face of potentially frustrating twists and turns, Melissa remains calm and flexible, ready to do what needs to be done to move the project towards completion. Efficient and unfailingly friendly, she eases the creative and business processes towards inevitable fusion.”

— Michael Abraham, Autodesk